In motion

The video opens with a short animation built around the hero product: the 24K keyboard.

Behind the scenes

The CAD data for these products was provided as reference, but everything was fully remodeled in Sub-D. Since many elements and logic were shared across products, I built a procedural workflow in Houdini and used Cinema 4D only for small adjustments.

Knobs like this appear throughout the product with slight variations, making a procedural approach the obvious choice.

Groove Synthesis 3rd Wave

California sunrise.

A product presentation for Groove Synthesis, introducing their new synthesizers. The warm visual direction reflects the brand’s California roots. CAD data was provided but fully remodeled in Houdini, allowing close-up detail and a procedural approach across the product range, made possible by the shared design language between models.

ClientGroove Synthesis, Sonic LighthouseYear2026RoleAllSoftwareHoudini, Cinema 4d, Redshift, After Effects

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